Holly Watson specializes in national and local publicity campaigns for literary and commercial fiction, serious and creative non-fiction, as well as select food, health and science titles. With two decades of experience working with major publishing houses including National Geographic Books, Viking Penguin Books, Liveright / W.W. Norton & Co., Akashic Books, Harper One, Ecco, and Cassava Republic Press, Holly has created campaigns and events for a wide range of bestselling, award-winning authors. These include T.C. Boyle, Stewart O’Nan, Terry McMillan, Maryn McKenna, Yvon Chouinard, Paul Freedman, Michael Pollan, Ruth Ozeki, Linda Greenlaw, Douglas Brinkley, David Allen, Robert Greene, Irvine Welsh and many others.

Holly is an expert at building your platform:

  • Media: Booking national and regional broadcast, print and online media, as well as niche-specific radio, podcast and blog interviews. Examples of media from the last year include reviews and off-the-book-page features in The New York Times, The Los Angeles Times, The New Yorker, O Magazine, The Daily Beast, and Quartz and interviews on Marketplace, Morning Edition, To the Best of Our Knowledge, The News Hour (PBS), Sirius XM Radio, KCRW's Bookworm, KQED's Forum, Gastropod and Brain Candy.

  • Crafting your Message: Whether you are an author with a new book, or a publisher launching a new imprint or expanding to a new market, Holly can help you launch your brand: tailoring press materials, creating content for book club kits and websites, placing original opinion pieces, and telling your story across a variety of platforms.

  • Events: Holly has a thorough understanding of events planning and strategy and strong relationships with independent bookstores, large lecture venues, and book festivals nationally. She has an especially strong relationship with West Coast venues since she has been based in her native California for the last 12 years.

  • Book Awards: Holly managed book awards submissions at Viking Penguin for 15 years and has an encyclopedic knowledge of hundreds of awards.


"Holly is the very essence of what one would want a publicist to be: precise, optimistic, cheerful, brilliant and persuasive.  I owe a large part of my success to her efforts and look forward to working with her in the future."

--T.C. Boyle, bestselling author of Drop City, When the Killing's Done, The Women and many more


"Holly Watson was my publicist for many years while she was at Viking/Penguin.  I found her to be a very effective publicist, easy to work with, on top of scheduling details: every author’s dream of an ideal publicist."

-Jared Diamond, author of Guns, Germs, and Steel, Collapse, and The World until Yesterday