Holly Watson specializes in literary publicity and individually tailors each book campaign for maximum impact.  She has nearly 2 decades of experience working for major book publishing houses, including Viking Penguin, Basic Books and W.W. Norton & Co., both in Manhattan and for the past 12 years from Los Angeles. Book tours are not one size fits all, and determining a PR strategy in advance of a book's launch is a key component to its success. 


Examples of media interviews booked:

  • National TV Shows: PBS News Hour, Charlie Rose, Real Time with Bill Maher, CBS Sunday Morning, Today, CBS This Morning, The Daily Show, The Colbert Report, The Tavis Smiley Show, Dr. Oz, and even Oprah back in its day

  • NPR/Public Radio: Fresh Air, Marketplace, Morning Edition, Weekend All Things Considered, Weekend Edition, Here and Now, On Point, Diane Rehm, Science Friday, Democracy Now!, To the Best of Our Knowledge

  • Print/Online Reviews and Features : The New York Times, The Los Angeles Times, The Wall Street Journal, Time, People, The New Yorker, Vanity Fair, Elle, Vogue, Real Simple, National Geographic, Salon, Newsweek, Slate, USA Today and Entertainment Weekly

  • Regional NPR/commercial interviews: WNYC's The Leonard Lopate Show, KCRW's Bookworm, KQED's Forum, Minnesota Public Radio's Midmorning, KUOW's Weekday, Wisconsin Public Radio's Joy Cardin Show, KUER's Radio West, KERA's Think, KCRW's Good Food, WAMC's Roundtable with Joe Donahue and countless others

  • Web/Blog Outreach: The MillionsQuartz, The Rumpus, Buzzfeed, The Huffington Post, The Well Blog (NY Times), Jacket Copy (The LA Times), Book Riot, The LA Review of Books, and many more